Professional Brand Positioning Services

Your catalogue is more than just a collection of products – it’s an ambassador for your brand. A strategically-designed catalogue can:

• Elevate and differentiate your business.
• Speak to your customers and prospects in their language.
• Give your business an appropriate and engaging personality.
• Give lasting and positive impressions.
• Drive customer loyalty.

At TA Design, we specialise in creating catalogues that not only showcase your products but gives your brand a distinctive position and voice as the authority in your sector.

Why settle for a generic catalogue when you can have one that communicates your unique value, speaks directly to your audience, and positions you ahead of the competition?

Read on to discover how we can help your brand shine.

What's Included in Our Service

• Consultation and Brand Analysis: We start by understanding your brand positioning and target audience. What makes you unique? How do you want your customers to feel? This research forms the foundation of everything we do. 
• <Expert and Specialist Copywriting> <link to Copywriting SEO page> as an integral part of the design process, from taking the brief to organising: Once we identify and agree the personality your company should have, we write copy in that tone of voice. We focus on the key points to get across and the order we should address them in.
• Giving Your Business Personality: We communicate everything necessary, but in a coherent and consistent voice, giving a clear narrative that introduces your company and your products in a natural yet compelling way.
• Custom Catalogue Design: We craft a design that communicates your brand’s identity and aligns with your positioning, from layout to typography and colour scheme.
• Brand & Product Imagery: High-quality supplied images and custom-made AI images that enhance your brand’s story and make your products stand out.

Our Unique Approach

We don’t just create catalogues – we use our brand positioning services to craft experiences. Our creative process is based on understanding how your positioning and your products work together to create a powerful message for your customers. 

From the tone of voice of the introductory copy, to the choice of imagery and the way products are laid out – everything is strategically designed to reinforce your brand positioning.

Specific Deliverables You Can Expect

• Professional brand positioning copy you can use in all your marketing, including your website.
• Brand-consistent design, layout and typography.
• Print-ready files or interactive digital catalogues.
• A strategic design that drives conversions and builds brand loyalty.

When you work with us, you’re not just getting a beautiful catalogue – you’re investing in a tool that will help your business grow.

That’s because a good brand positioning strategy, consistently applied, makes your business and its products different, credible and desirable in the minds of your customers. It gives a clear message that resonates with your customers, building engagement and loyalty.

Here’s how our brand-driven approach to catalogue creativity translates into real benefits:

Increased Customer Engagement

A catalogue that aligns with your brand’s positioning creates a deeper connection with your audience. When customers can clearly see the value you offer, they’re more likely to engage with your brand and make purchases.

Improved Brand Recognition and Loyalty

Your catalogue is a key touchpoint for reinforcing your brand’s identity, not least because of its physicality and durability. A well-designed catalogue as an integral part of our creative process, from taking the brief to organising the print, ensures that customers recognise your brand and feel confident in its value – leading to stronger customer loyalty and repeat business.

Time and Cost Savings

By working with a brand positioning agency that specialises in creating catalogues, you eliminate the time, effort and disruption involved in managing the catalogue design process in-house.

Plus, with our experience and streamlined approach, we can help you avoid costly mistakes and revisions that could delay your project.

Competitive Advantage

A catalogue that clearly communicates your unique value proposition and speaks directly to your audience’s needs sets you apart from your competitors. In a crowded market, your catalogue becomes a powerful tool for establishing credibility and stand-out.

At TA Design, we believe in a transparent, collaborative process. Here’s how we work with you to bring your catalogue to life:

Step 1: Discovery & Consultation

We start by understanding your brand, your goals, and your target audience. We discuss what your customers expect from you, and how you want them to perceive your company.

This is where we work on your brand’s personality and tone of voice, define your unique selling points and determine how your catalogue can serve as a strategic marketing tool.

Step 2: Design Concept & Review

Based on our research, we present initial design concepts for your catalogue. This is usually where the key brand positioning creative work takes place. 

These concepts will reflect your brand’s identity, positioning and the desired customer experience. We’ll work closely with you during this stage, incorporating your feedback.

Step 3: Production & Refinement

Once the creative concept and brand positioning is approved, we move to the design and copy for the complete catalogue. We select high-resolution images and write copy for each page, ensuring consistency with your brand’s overall messaging. We also make sure your catalogue is optimized for print or digital formats.

Step 4: Delivery & Printing

Once the design is finalized, we prepare all necessary files for printing or digital distribution. We coordinate the production process, ensuring that everything is delivered on time and to the highest quality standards.

Typical Timelines

We integrate our brand positioning services into the initial stages of the creative process, so it doesn’t impact production timings.

The entire catalogue design process from brief to delivery to printer, typically takes from 4-6 weeks for a 32-page A5 fashion catalogue, to 2-3 months for a 300+ page A4 business-to-business catalogue.

It depends on the scope of the project – for example do you need to have a photographic shoot – but we’ll put a schedule together for you to create a timeline that meets your needs and ensures that your catalogue is delivered for when you need it.

Clear Communication at Every Stage

We believe in keeping you informed throughout the process. Unusually, you’ll have direct contact with the senior creative team working on your catalogue.

You’ll have regular updates and checkpoints, ensuring that you’re always in the loop and that your vision is being realised.

Here are a couple of examples of how, as a brand positioning agency, we’ve used our skills to create catalogues that reflect the company’s true positioning and drive business results for brands like yours:

Q1: How much does brand positioning cost?

A: This depends on the extent of the project.

1. As part of designing a new catalogue, we include brand positioning in the creative concepts stage of the project, where we design and write copy for several key catalogue spreads, including the front cover and introductory spread, where most of the brand positioning copy is placed, showing the tone of voice.

These catalogue design concepts also include a section header page and two product spreads, and integrated into a project like this, effective brand positioning starts from as little as £750. 

If you need more thorough-going work on your brand: 

2. We can add a print section to your existing brand guidelines.

3. We can create a full brand guidelines document if one doesn’t exist, laying out and formalising the use of logo, brand colours, icons, typography, type of imagery, and copy parameters for tone of voice.

4. Finally, we can create the brand identity that forms the core of the brand guidelines document above – including designing the logo.

Whatever type of brand positioning work you need doing, just get in touch and we can discuss what you’re looking for, then give you an estimate.

Q2: How long does the brand positioning process take?

A: A comprehensive project might take 2-4 weeks, but we would incorporate this into the catalogue production schedule. A copy-only project might take as little as one week.

Q3: What's the difference between brand positioning and branding?

A: There are many definitions for both, and they tend to become more long-winded the more you’re asked to pay for them. For us:

Branding is how people identify your company. The nuts and bolts – logo, tagline, exclusion zone, colours, typography, vocabulary. These elements create your brand identity.

Brand positioning is what sets you apart from your competition, and highlights you USPs. It’s what engages your target customers, builds your credibility, differentiates your brand from your competitors, gives it a profile and personality, and builds customer loyalty.

So you could (at a pinch) see branding as the palette and brand positioning as the painting.

Q4: Do your brand positioning services work for B2B catalogue companies?

A: Absolutely! We’ve worked with B2B clients in a wide range of industries. We see B2B as comprising three sectors – Industrial, Wholesale and Retail. You can see examples of all three in this website.

Brand positioning is arguably even more important for B2B brands as it is less developed, so it can make even more of a difference. Tone of voice is so important, as B2B customers are people too, so they also appreciate clear communication in an appropriate tone.

We truly love creating vibrant, new brand positioning with personality, and we’re more than happy to chat through your plans with you and give you the benefit of our experience, including a free insight or two.  

You can also contact us to request a session of our renowned Catalogue Design Clinic where we review your current catalogue or print items – free of charge – and give you pointers as to how we think it should be developed, with no obligation:

Call Bobbie on 01273 72 40 40

Call James on 07900 540 532

Email [email protected]

Or click the ‘Contact us’ button below and fill in the simple form.

We’re excited to hear from you and discuss how we can work with you to turn your vision into a solid and successful reality – let’s have a chat today!