A Gorgeous Catalogue, Full of Spirit

BEFORE

A Mountainous Challenge

Apart from the logo, there was nothing that could be salvaged, so it meant working closely with our client to build a new Brand from scratch.

There are two groupings of factors that all need to be successfully developed in order to create successful catalogue.

The first group to get right is the ‘components for assembly’ – the products, the models, the locations, the branding, Tone of Voice, etc..

The second group is the ‘catalogue creative skills’ – the proposition, guarantee, USP, cross sells, visual hierarchy, spread design, eye flow, etc..

There may be some business sectors where these considerations are not so sensitive or don’t need to be so finely judged, but fashion is the highly-strung horse in the race.

Fashioning a Beautiful Catalogue

We created a complete set of design and copy concepts for the new catalogue. Key points from this include:

• A cost-effective page size – A5 as opposed to 220mm square.
• Utilising all the design and copywriting catalogue techniques.
• Giving a more active, somewhat younger and gently contemporary feel to the models and their poses.
• Using typography, colour and negative space to give a gentler feel, while still being upmarket.

 In order to create what should always have been their key USP, we also strongly recommended that Andean style be seen in many of the products, although we realised that would take time.

A new Brand positioning

Honing the USPs, the Tone of Voice, as well as the attitude to suppliers. Emphasising natural materials, artisan-made short run items, respect for the environment = Authenticity.

“We couldn't be more thrilled with the work from TA Design. Their creative design ideas brought our catalogue to life, making it visually engaging and appealing to our customers.

They were incredibly responsive to our feedback, implementing changes quickly without compromising quality. Communication throughout the process was clear and efficient, ensuring we were always aligned with our brand ethos.

Since working with TA, we've noticed a significant increase in customer response and a boost in sales. Their professionalism and attention to detail have truly elevated our brand.

We highly recommend them for anyone looking to enhance their marketing materials!” 

Adrienne Gannon, Brand Manager

A Stylish Creative Outfit

The catalogue is still popular with the affluent older customers we inherited, but importantly, also appeals to younger cohorts of women confident in their skin.

The Andean artisanal heritage now gently and respectfully suffuses the catalogue, so it effortlessly passes the ‘cover the logo’ test.

For us, this whole story illustrates the power and pleasure of working with a team of clients over years to help develop their Brand.

Being given an equal seat at the table, and being able to contribute ideas to every aspect of the business, from our unique perspective and with our fresh pair of eyes.

So if you have a yen for beautiful brochures, creative catalogues or dynamic direct mail – why not get us to strut our stuff for you?