The TA Touch:

A Fyne Catalogue Design Success

We’re always excited by new challenges. So when a long-standing client came to us with his plan to start a brand-new company with a novel concept – we were in!

A Thorny Challenge

Paul announced that he was imminently launching a business – based on his area of professional expertise, his belief in top quality, and his environmental passion.

His novel vision for Fyne Herbs was of a company delivering Collections of live herb plants to grow and harvest. These gifts to be based on one of a series of themes – food, cocktails, health, and so on…

He had to carefully organise his priorities for launch but, along with a website, he appreciated that from the start, specialist print design was going to be critical to success.

So, faced with not much more than a logo, website wireframes – and an extremely busy MD – we set to work with Paul.

Cross-Fertilising Creative Thinking

Paul used creative ideas in both directions. We of course follow Brand guidelines, but as usual we came up with lots of creative ideas, many of which also migrated to the website. Constructive creative teamwork with an actively-involved and experienced client.

We agreed that a comprehensive Directory, with information on growing and care for each of the herbs on offer, plus strong Brand positioning, was vital.

This would go out with every order as an introductory aid and to give ideas for future purchases. Versatile, it could also be used as an insert and as part of direct mail packs.

In addition, we created a series of Flyers with information on how to use the six herbs in each Collection – also to go out with all orders.

“Bobbie, James and the TA team are a brilliant, collaborative outfit to work with. They are very flexible and accommodating and perhaps just as importantly, excellent value for money!

“I wouldn’t hesitate to recommend TA Design for all manner of creative works including catalogues, direct mail, marketing literature, packaging, logos and branding.”

Paul Pates, CEO, Fyne Herbs

A Bountiful Harvest

After a hectic two months, Fyne Herbs launched – and the website was fully complemented by a Plant Care Directory and a series of Flyers for each themed herb Collection, along with an innovative protective box and tray for safe product delivery.

And as a visit to the website will confirm, Fyne Herbs is going from strength to strength!

So if you have a yen for beautiful brochures, creative catalogues or dynamic direct mail – why not plant the seeds with us?